hybrid vehicles, organic tomatoes, transport, energy saving bulbs ... Subjects related to ecology (and sustainable development on a larger scale) are numerous. But we do not talk very rarely clothing. And yet!
journalists of the Guardian were estimated at 65,000 the number of kilometers traveled by a jeans before his arrival at the buyer (source: Novethic ).
And
the fashion market offers more and more solutions that meet certain criteria for sustainable development.
I already talked about this blog sneaker brand VEJA. Quote their site rather than distort their mission
The Veja project based on three key principles:
1. Favor environmentally friendly materials
2. Use cotton and rubber Fairtrade
3. Manufacture products in dignity
And I have myself a great pair of shoes! And since this weekend I have an ecological model of Levi's 506! Indigo natural, organic cotton, rivets removed, washout marseille soap, reduction of transport and the icing on the cake, coconut button! I discovered this new collection, while the media have been talking about almost a year: Le Figaro, Rushcollection , Trend Electronics , Treehugger ... My wardrobe
ecological swells! T-shirts Eco home Monsieurpoulet , H & M , underwear American Apparel, Veja sneakers and now this jean green (very comfortable to wear, by the way).
Apparently there is money to be made with eco fashion and big brands beginning to get started!
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